Playersoft Technologies is a software company developing software for the casino and
hospitality industry. Our software products are the outcome of years of firsthand experience as
Casino Operators implementing technology. Playersoft Technologies’ core belief is in customer
service. We believe that technology for technology sake is just that, it’s really of no use to anyone. But
if we can build a software product that makes it easier for you to service your guest and gives you the
ability to provide your guest the ultimate guest experience, then we achieve our goal.
Our products are simple, innovative, and effective, making them easy to implement and easy to use. We try to take fewer steps and add more functionality while still emphasizing simplicity and innovation.
Playersoft was formed with one goal in mind; to provide the kind of service and quality promised at
levels we sought when we were clients. As a vendor, we take great strides to achieve this goal. We
believe that the customer is the most important facet of our business model. Your operation is our priority and our products reflect that belief. We develop technology to promote enhanced customer service, efficiency, and ease of use. This all leads to increased revenue. Our team further increases revenue by ensuring our products are working to the highest possible level of performance.
TONY DE LEON
PRESIDENT & CEO
After more than twenty years of experience, Tony de Leon decided to offer his services on a broader scale. Leading up to this, Tony began his career with Harrah’s Entertainment in the 80’s. Tony spent twelve years managing major technology implementations with Hilton Gaming and Caesars Entertainment properties including the implementation of all technology with the opening at Paris – Las Vegas. Prior to the launch of Playersoft, Tony worked to build Barona Valley Ranch Hotel & Casino to the world-class technology casino it is today. Barona is well-known throughout the industry for its leadership role in gaming technology, and is famous for its implementation of technology to directly impact guest service. In his four years at Barona, Tony has overseen the opening and conversion of the current world-class resort property, the integration of Casino, Hospitality, Point of Sale, and Financial Systems, the implementation of a comprehensive Business Intelligence Package.
VP OF TECHNOLOGY
LARRY MCCOY VP OF SALES
& BUSINESS DEVELOPMENT
Larry McCoy brings extensive experience from a diverse range of industries and capacities to Playersoft Technologies. Prior to entering sales, he had high-level project management responsibilities with Diamond Power Specialty Corporation and with Western Electric. While with Exxon Chemical Corporation, he was involved with all phases of the computer industry. He chaired a corporate wide committee to evaluate the then fledgling computer graphics industry and ultimately spearheaded the automation of their drafting, design and engineering applications in various disciplines including process design, civil, structural, architectural, electrical and instrumentation. Larry moved to Las Vegas in 1985 with Digital Equipment Corporation and has held Executive Level Sales/Marketing positions with leading equipment manufacturers in the gaming industry. These include National Sales & Marketing Manager for Sigma Games, Inc., Director of Sales at CDS / Aristocrat, Vice President of Sales for Shuffle Master and Vice President of Systems Sales for International Game Technology. In each of these positions, Larry led sales teams that were successful in increasing sales volume by penetrating and establishing new markets including the U.S., Canada, Mexico, Latin America and South America.
Hunter Hunstock is a 16 year veteran of Gaming technology and operations. Early in his career he worked in Casino promotions and was eventually recruited by Information Technology due to his innovation on the Casino floor. Most recently Hunter was the Director of IT for Barona Valley Ranch where he directed managed all aspects of the property technology initiatives and oversaw a staff of 50+.Hunter is an expert in systems integration with a strong background in collaborative relationships with vendors and business users. This focus on partnerships yielded exciting new products for his property while he created custom solutions and enhanced the best from the system vendors in collaborative development partnerships with manufacturers like Bally Systems.
Hunter’s experience of promotions systems allowed the property to benefit from custom promotions systems that seamlessly interacted with all other casino systems to include player, slot and casino signage. Hunter was responsible for the custom enhancements and new promotions with Bally Power Winners and the roll-out and customization of Bally iView. These customizations provided enhanced functionality for the casino guests in forms of more directed messaging and custom web apps that provided kiosk functionality at the machine and custom third party application integration directly at the machine. Recently Hunter was the on-site product manager for creation and deployment of the Bally iRace project a collaborative work with Bally Technologies that yielded the first truly player interactive promo in the world.