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French Lick Casino Selects Playersoft’s Host Player Manager as their Casino CRM

Updated: Aug 15, 2021

French Lick Casino & Resort has announced the selection of Playersoft Technologies’ Host Player Management™ Casino CRM system to enhance relationship management with casino players.

The French Lick Casino selected the HPM mobile application to extend their world class customer service, allowing their team of Hosts to manage players on and off the casino floor. With the assistance of Playersoft’s state of the art software, casino hosts now have a tool to concentrate their efforts on customer service, identify valued guests in real-time, and drive revenue, all while increasing player loyalty.

With one of the busiest casinos in North America, the team at French Lick required the ability to quickly identify guests anywhere on the floor, see actionable information and get alerts on guest activity. They wanted their hosts to be more efficient without having to walk long distances back and forth to their offices to lookup player information. They selected the Host Player Management system as the best solution for their needs.

“We are very excited to be partnered with Playersoft. The HPM system is easy to use, works great on an iOS device and allows our hosts to manage guests in real-time on the floor or from home, which is exactly the kind of service we look to provide. Watching our most veteran hosts get excited about meeting and greeting players they may have missed had they not been using the app, is amazing,” said Dyan Duncan - Director of Marketing at French Lick Casino

The Host Player Management™ product is a full-featured Contact Management System, giving hosts the ability to manage player information, contact history and more, all from the desktop or a mobile device. Hosts can schedule upcoming calls and events, track telemarketing efforts and provide immediate service to their guests with live, real-time information. All these functions support the management module, providing management with performance and play reporting for hosts and casino players. With the mobile application, Hosts can keep guests on their games longer by offering exceptional service through a friendly face to face connection. The HPM product also assists casino operators in seeing a greater return on investment from their existing player tracking system and marketing efforts by taking the point of service to the casino floor.

“We are truly excited to have this opportunity to work with French Lick. They are excellent casino operators and highly focused on guest service which makes Host Player Management a perfect fit for them. The HPM mobile application will help their hosts and player development executives take their patron relationship management to a new level," said Tony de Leon, President and CEO at Playersoft.

ABOUT PLAYERSOFT Playersoft’s Award Winning technology has been helping casino operators build player loyalty, grow revenues and operate more efficiently since 2010. The company is comprised of former casino operators who’re able to recognize the problems that gaming managers face and are able to help solve them with technology solutions that are tailor-made for gaming and hospitality environments. For more information or to learn more about the Playersoft suite of products, please see their website here:

ABOUT FRENCH LICK French Lick Resort is a resort complex in the central United States, located in the towns of West Baden and French Lick, Indiana. The 3,000-acre complex includes two historic resort spa hotels, stables, a casino, and three golf courses that are all part of a $500 million restoration and development project. French Lick Resort

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