Desert Diamond Deploys Playersoft...
Updated: Aug 16
LAS VEGAS (PRWEB) DECEMBER 17, 2019
The Desert Diamond Casinos management team is keen on expanding its loyalty program and rewards for their patrons. Using the award-winning application will allow their team of ambassadors to enroll new players on or off their casino floors. They have the option to apply a new member bonus prize directly to guest’s new club card, bringing new players to their casino properties for instant bonus redemption.
Desert Diamond is well known for their elite customer service, so the installation of Mobile Enrollment is a perfect addition to the operation. This deployment gives patrons more flexibility when they sign up for the players club. This offers them a chance to earn rewards, complimentary amenities, promotions, and special event invites. What’s more, the application gives players club management the opportunity to enroll new players at offsite locations which will drive new players into the property to experience all four of their fantastic locations.
“We are very excited to be partnered with Playersoft. Mobile Enrollment is a great product and we can’t wait to start using it. We are looking forward to providing our customers with a convenient way to enroll in our club and experience all the incentives that they deserve,” said Rudy Prieto, CEO of the Tohono O’odham Gaming Enterprise.
Desert Diamond Casinos will be deploying the application enterprise-wide. This includes their properties near Tucson, Sahuarita, Why and their newest casino expansion near Glendale, featuring a 75,000 square-foot gaming floor, poker, blackjack, live bingo, five restaurants and more.
The Mobile Enrollment application is currently used in over 100 casinos across the United States. It operates on any Apple device with a card scanner configured to read licenses and IDs from all 50 states. The application offers games, email capture, and integration directly into the player tracking system to streamline the experience for both the operator and the player.
“We are truly excited to have this opportunity to work with Desert Diamond Casinos. They are an excellent operator and we are so fortunate to have a chance to work with them. It’s going to be amazing to see them grow their loyalty database and player satisfaction at the same time," said Tony de Leon, President, and CEO at Playersoft.
ABOUT PLAYERSOFT Playersoft’s Award-Winning technology has been helping casino operators build player loyalty, grow revenues and operate more efficiently since 2010. The company is comprised of former casino operators who’re able to recognize the challenges that gaming managers face and can help solve them with technology solutions tailor-made for gaming. For more information or to learn more about the Playersoft suite of products, please see their website here: http://www.playersoft.com.
ABOUT DESERT DIAMOND CASINOS Desert Diamond Casinos & Entertainment, with four locations near Glendale, Tucson, Sahuarita, and Why, Arizona, is owned and operated by the Tohono O’odham Gaming Enterprise, an enterprise of the Tohono O’odham Nation. The expanded Desert Diamond Casino West Valley near Glendale will open Feb. 19, 2020 with a larger gaming floor offering slots, poker, blackjack, live bingo, and more. Desert Diamond Casinos is currently hiring for hundreds of positions at the new facility. For more information, please visit http://www.ddcaz.com.