Celebrating Player Moments Strengthens Loyalty & Revenues
There’s a heavy competitiveness within the casino industry right now. Seizing an opportunity to celebrate special moments with players can be a game-changer. A player’s casino choice is no longer about the games your casino provides. It’s about how a player feels during their visit. Players want to spend their money where they get the most back and feel most appreciated. With so many gaming choices, players are now evaluating offer value against the service they are provide. Sending just an offer may not make the same impression it used to when it comes to how a player feels valued for their wallet.
Spending money is an emotional experience, no matter where you spend your money. When you combine a celebration with the spending action of gaming, emotions can shift positively into your property’s direction with wallet spend and brand loyalty. Celebrated moments can be created from birthdays, welcome back, and club anniversary, to jackpots and new member sign-ups. There’s always a reason to celebrate. Opening up countless player opportunities, cementing a stronger bond with players over your competitors.
Use player moments to make your brand and staff stand out by creating an atmosphere of being, “The Only Place to Play,” for players and, “The Only Place to Work,” for new hires.
Making Every Moment Count
Heartwarming in-person greetings like, “Happy Birthday,” or “Congratulations,” creates an acknowledgement that we all crave. Instantly, a player is swept up in a sense of belonging, a part of a family, making their gaming trip more than just about gambling. Their trip turns into an escape. Celebrating moments with players, in person, on the gaming floor, creates a memory that they'll associate with your casino forever. It's more than just a congratulatory gesture; it's a genuine connection that transcends beyond wagering on games. Finding ways to celebrate is easy. There are milestones you can celebrate such as an anniversary, special event, weird and fun holidays, or a personal accomplishment. Creating a diversity of celebrations can appeal to a broader range of players, making them feel valued in various aspects of their lives.
Welcoming Back
Celebrating player’s return visits can be very impactful. Especially ones who have not visited your property in over 30 days and is gaming on your floor right now. Treat their trip as another opportunity to make a significant impact before they end their current trip. An in-person greeting can reignite excitement and loyalty faster than a bounce-back offer. Instead of just being another face in the crowd, they're a valued player who is missed and appreciated. This simple gesture can turn a sporadic player into a regular, increasing their trip frequency and Average Daily Theoretical (ADT). Remember the “Cheer’s Factor,” where everyone goes where everyone knows their name.
Jackpots and Beyond
We all know the exhilaration of hitting a jackpot. Now, imagine how much more special that moment becomes when a team of casino staff celebrates with the player and their family. Make it a team effort to build deeper connections with winning players beyond their gaming trip. Don’t make it just one teams obligation – invite several teams to celebrate Jackpot wins. The more energy your staff can produce, that same energy will reflect to the players surrounding the jackpot winner, making this player moment a major win for players and gaming revenues.
Genuine Conversations
Every conversation with a player presents an opportunity to celebrate something unique about them before they end their gaming session. Whether it's a conversation about their favorite games, recent trip, or even their passion outside of the casino. Acknowledging these player moments can create a personal bond that extends beyond the gaming floor. By showing genuine interest, you're saying, "You matter to us, and we're here to make your time special."
Social Media Integration
Use social media influencers and platforms to extend celebrations beyond the gaming floor. Encourage players to share their fun experiences online, creating a positive buzz around your brand. Create selfie stations that highlight your brand. Create video shout-outs to get players familiar with favorite games and staff members. This can attract new players who are drawn to inclusive and celebratory atmospheres.
Employee Involvement
Celebrate employ recognitions and promotions with your players. Emphasize the importance of keeping your staff actively participating in creating player moments. Genuine engagement can significantly impact the player's perception of the casino. Business and staff milestones are perfect occasions to show your players that they are a part of your success. When you celebrate these moments with players on the gaming floor, you're creating a memory that they'll associate with your casino forever – a sincere connection that transcends to wallet spend. The more genuine you are with your celebrations, the more revenues you can generate based on the excitement of involvement.
Storytelling Through Marketing
Share celebrated moments through branded opportunities. Real-life stories can resonate and emphasize the tangible benefits of gaming at your property and being a loyal member of your rewards club. Create a marketing strategy that allow players to share celebration moments that can win over the emotions of players in new markets. Sharing business plans or historical timelines with your most valued player can make them feel a part of your casino’s history and celebration.
Feedback and Improvement
Nothing makes a player feel more special than asking for their feedback. Hearing and understanding the player perspective about their celebratory experiences can be very impactful. It makes them feel a part of your business achievements, especially if their feedback is to continuously improve and refine the celebration strategies, ensuring that your staff stay aligned with the preferences and expectations of the diverse player base. Create a “Players Roundtable” of your best players to offer a player’s insight. Player’s love to be a part of your plans and celebratory milestones. Allow selected players to give input on your event planning. Doing so can generate a feeling of exclusivity and acceptance, with a feeling of obligation to be a part of the experience.
Responsible Gaming
Remember the importance of ensuring that celebrations align with responsible gaming practices and comply with legal regulations. This can include identifying players age verification for certain celebrations and sensitivity to potential issues related to excessive gambling. Knowing who you greet is an important part of celebrations. For best practice and compliancy, use gaming approved software that can identify players in real-time, enhancing the gaming experience for and complying to regulatory practices for staff. With the power of gaming technology and a genuine human touch, you can create moments that turn players into lifelong patrons.
Conclusion
Celebrate, Connect, And Cherish Lasting memories is what will set you apart from your competitor. Celebrate player moments on-property, before they end their trip. You’re not just running a gaming establishment; you're crafting an experience that transcends the confines of the casino floor. You're making players feel like family, welcomed and accepted for who they are and the value they bring. So, the next time you see a player approach a machine or a table, remember that there's always a reason to celebrate their presence. It's not just about the games; it's about the connections your staff forge and the memories they create with casino players. Embrace the opportunity to celebrate, connect, and cherish – your players will thank you with their loyalty.
Written by:
Jatonia Ziegler
VP Sales & Marketing at Playersoft
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