California - Newswire 5/01/2020
Playersoft Technologies and Engaged Nation Announce Strategic Partnership
April 30th, 2020 Playersoft Technologies, the leading developer of mobile automation solutions for casinos, and Engaged Nation, the leading digital engagement marketing firm, are pleased to announce their strategic partnership with Tachi Palace Casino Resort. The two award-winning organizations will be working hand-in-hand, to help strengthen the line of communication between Tachi Palace and their patrons, using Playersoft’s Mobile Enrollment™ Apple iOS application and Engaged Nation’s REACH™ platform. Team members will have the capability of enrolling or updating a guest’s primary email address and approval for opt-in messaging. This triggers a real-time bounce-back offer while validating the patron’s email address and continues to send targeted messaging to increase brand loyalty and incremental, profitable property trips.
“We are truly excited to have this opportunity to partner with Engaged Nation. They are an innovative team with a sophisticated platform. It’s going to be amazing to watch Tachi Palace Casino Resort increase loyalty and player satisfaction using our combined services," said Tony de Leon, President, and CEO at Playersoft.
Tachi Palace’s goal is to create a full guest enrollment experience by quickly creating or updating guest’s club accounts and saving email addresses and phone numbers of their members, to provide a more creative form of communication with their Players. Guests are asked to opt-in to begin receiving targeting digital marketing offers sent by Engaged Nation’s REACH platform, engaging club member over an extended period of time. Tachi’s team members will have the freedom to use these systems on or off property, making this combination of real-time direct marketing a game-changer for the gaming industry. Premier Members’ first email will confirm the address is valid and receive a bounce-back offer with a reward incentive.
“We are delighted to team up with Playersoft Technologies, to provide a great value-added player engagement program for Tachi Palace Casino Resort”, said Jerry Epstein, CEO of Engaged Nation. “By utilizing both our proven technologies, we can offer a fun, engaging, and rewarding player experience. Most importantly, it will result in greater data capture and ultimately, revenue for our joint client.”
Tachi Palace’s most recent install of Playersoft’s Mobile Enrollment, Group Manager™ and Host Player Management™ systems, demonstrates their passion to quickly enhance the guest’s experience with automation. Adding Engaged Nation as a marketing partner heightens their brand to another level. Engaged Nation’s branded digital online-to-on-floor incentive program instantly engages players online with the objective of re-engaging, re-activating and driving players to the gaming floor. Engaged Nation is best known for their award-winning multifaceted promotions, featuring a combination of interactive activities, games and incentives, built on their REACH™ platform.
“We are committed to our partnership with both Playersoft Technologies and Engaged Nation. Email engagement is a win-win for both our guests and our customer service. Creating a streamlined enrollment feature for our guest will get them their offers in half the time of traditional mail,” said Director of Marketing for the Tachi Palace Casino and Resort.”
ABOUT PLAYERSOFT Playersoft’s Award-Winning technology has been helping casino operators build player loyalty, grow revenues, and operate more efficiently since 2010. The company is comprised of former casino operators who’re able to recognize the challenges that gaming managers face and can help solve them with technology solutions tailor-made for gaming. For more information or to learn more about the Playersoft suite of products, please see their website here: http://www.playersoft.com.
ABOUT ENGAGED NATION
Engaged Nation is the leader in strategic engagement marketing with its patent-pending REACH™ platform. REACH™ provides web-based automated incentive programs to engage users online and drive them to land-based retail locations. This award-winning platform increases the ROI of any type of digital marketing—websites, digital advertising, mobile apps, social media, emails, and more. It also serves as an extremely effective stand-alone new media vehicle to generate continuous engagement with more than 75 engaging activities. Visit www.EngagedNation.com or call 702-556-6551 to schedule a demonstration.
ABOUT TACHI PALACE CASINO RESORT Tachi Palace Casino Resort is owned and operated by Tachi-Yokut Tribe. Tachi Palace is located in Lemoore, CA, on the Santa Rosa Rancheria. Tachi Palace offers the finest gaming action with slots, bingo, and various table games. They have seven dining options and host national entertainment. The on-site Yokut gas station offers gas, diesel, high-octane race products and electric charging stations, plus a convenience store, smoke shop, market, and gaming. Next door to the hotel is the Coyote Entertainment Center featuring movie theaters, bowling alleys, billiards room, arcade, and food and concessions. The hotel features 255 luxurious rooms and suites. Bookings for weddings, special occasions, and business functions are also available. www.tachipalace.com